eCommerce
Connective eCommerce: Building Seamless, Intelligent Commerce Experiences
Modern consumers expect seamless shopping experiences across every touchpoint—from browsing on mobile to purchasing in-store to receiving personalized recommendations. Yet most eCommerce businesses struggle with disconnected systems, fragmented data, and disjointed customer journeys that create friction at every turn. Traditional eCommerce architectures treat each channel, platform, and tool as a separate entity. This creates data…